Web Design Studio · Independent Small Businesses · US-wide

Websites that bring in customers.

Hand-coded websites for independent small businesses. Built by one person you can call and email.

Starter $750 · Business $1,500 · Custom quoted
8Sites Built
2–3 wkTypical Delivery
100%Hand-Coded
24 hrReply Time
01Selected Work

Real sites for real businesses.

Recent projects — each shipped as a single hand-coded HTML file.

02See the Difference

Choose the right fit for your business.

Every website is custom-coded by hand. The difference is in the depth of design, content, and functionality.

Starter example — Canopy and Stone, a Tier 1 landscaping website

Starter Website

$750

Simple, clean, and gets the job done.

Best for focused local businesses that need a clean one-page site fast — landscapers, contractors, solo services, portfolios, and small launch pages.

  • One-page website, 5–7 sections
  • Mobile-first design
  • Service list + contact form
  • Google Maps + service area
  • Search-Ready Setup — page titles, mobile structure, metadata, Google indexing
  • Launch in about 5 days
View Tier 1 Example
Custom example — Mar de Oro, a coastal Mexican seafood restaurant website

Custom Website

Quoted

Premium. Strategic. Fully custom.

Best for high-end restaurants, luxury services, multi-page sites, booking flows, bilingual sites, and businesses that need advanced visuals or custom features.

  • Custom multi-page or long-form website
  • Advanced design + interactions
  • Booking, reservations, or intake flows
  • Full brand experience + copywriting help
  • Search-Ready Setup + schema markup + analytics
  • Launch in 3–4 weeks
View Custom Example

Optional Website Care

No required subscription

Every build includes 30 days of post-launch fixes and polish. Ongoing updates are available as-needed.

As-Needed Updates
$50 / hour

Pay only when you need a change. No commitment, no recurring charge.

Basic Care
$50 / month

Small text/photo updates, minor fixes, uptime check, and email support.

Growth Care
$100 / month

Everything in Basic Care plus priority updates, analytics review, SEO tweaks, and monthly polish.

Cancel anytime. Care plans are month-to-month — never required to keep your site running.

03Optional Upgrades

Common upgrades clients ask for later.

Most websites start simple. These upgrades help your business get found, collect better leads, show fresh work, and stay easy to manage after launch. None of these are required — they're here when you need them.

Make your site do more

Forms, pages, portals, and ongoing care for businesses that need more than a simple brochure site.

Job Portal

from $950+

A private place to manage quote requests, job photos, customer uploads, and project status.

A private area where you can view quote requests, organize leads, update job status, manage uploaded photos, or give customers a simple place to send details.

Helps with
  • Lead organization
  • Job and request tracking
  • Customer photo uploads

Best for landscapers, junk haulers, cleaners, contractors, detailers, and service businesses that need more than email and text messages.

Advanced Quote Form

from $300

Helps customers send better project details.

Customers can choose a service, add their address, pick a preferred date, answer custom questions, and upload photos.

Helps with
  • Better quote requests
  • Photo uploads
  • Less back-and-forth

Extra Pages

from $200/page

For businesses that need more than a simple one-page site.

Add dedicated pages for services, locations, FAQs, galleries, menus, private events, or ad campaigns.

Helps with
  • More detailed services
  • Location targeting
  • Campaign landing pages

Website Care

from $50/mo

For clients who don't want to update the site themselves.

I handle small text changes, photo swaps, minor fixes, broken links, and simple updates after launch.

Helps with
  • Keeping the site updated
  • Small photo and text changes
  • Minor fixes and support

Help people find you

Google visibility, review links, and local trust-building basics.

Local Google Search Boost

from $300

Helps Google understand what your business does.

More detailed service-area keywords, location/service page planning, and deeper local search polish. The Search-Ready Setup above makes your site eligible to rank; this upgrade actively competes for rankings.

Helps with
  • Service keywords
  • Local search structure
  • Google indexing basics

Does not guarantee #1 rankings.

Google Business Profile Setup

from $200

Helps you show up on Google Maps and local search.

I help set up or clean up the Google listing customers see when they search for your business or services nearby. This is a separate Google product from your website — it doesn't happen automatically.

Helps with
  • Google Maps presence
  • Hours, photos, and service areas
  • Review link and website connection

Review System Setup

from $150

Makes it easier for happy customers to leave reviews.

I create Google/Yelp review buttons, a simple review link page, QR code, and message templates you can send after a job.

Helps with
  • More review opportunities
  • Google and Yelp links
  • Easy customer follow-up

Start simple. Add what you need when the business grows.

04Not sure?

Not sure what you need?

Start here. Pick the line that sounds most like you.

"I run a simple service business — calls, jobs, done."

Start with Starter Website. Add Local Google Search Boost if you want stronger Google visibility.

"I have customers who'd send photos, fill out a real quote form, or leave reviews."

Start with Business Website. Add Advanced Quote Form. Add Google Business Profile Setup if you don't already have one.

"I want a high-end brand, multi-step flows, bilingual content, or custom features."

Start with Custom Website. Add the pieces you need from above.

"I want customers to log in, see job history, or send photos."

Add the Job Portal to any tier.

Still unsure? Call (510) 461-1192 or fill out the intake below — I'll quote you in 24 hours, no pressure.

05Why Northbound

Why hand-coded, not a template.

01

Built by hand

Every line of HTML, CSS, and JS written from scratch — no Webflow, no WordPress, no template lock-in.

02

Flat fee

One invoice. No retainer. No subscription. 50% deposit to begin, balance on launch.

03

Fast delivery

Most sites ship in 1–3 weeks. First draft within a week of deposit. Updates inside 24 hours.

04

Yours to keep

A single HTML file deploys anywhere. You own the code on day one. Move hosts whenever you want.

06Studio

You work directly with Nick.

NICK NG · CASTRO VALLEY & NEWARK, CA · EST. 2026

You work directly with Nick from first call to launch. No account manager, no template handoff, no disappearing agency team. Every site is hand-coded, mobile-first, and yours to keep.

HTML / CSS / JS GSAP Animation Editorial Layout Local SEO Schema.org Accessibility (WCAG AA) Web3Forms Vercel / Netlify
07Clients

What clients have actually said.

Northbound launched in early 2026. A handful of real clients have shipped — here's what they said. Other portfolio entries are full demos built to Northbound's standards.

Nick took my old Carbonmade portfolio and turned it into something that actually looks like it belongs next to the work I do for Disney and Marvel. He understood what I needed without me having to explain it five times.

Kevin Osorio Visual Development — Disney, Marvel, Netflix

Nick built my portfolio site from scratch and made the whole process easy. He actually listened to what I wanted instead of pushing his own ideas, and the final site looks better than anything I could've put together myself.

Samantha S. Portfolio Site

Worked with Nick on a site for a project I'd been sitting on for months. He turned it around quickly, kept me in the loop the whole time, and the design feels exactly like what I had in my head.

Calvin B. Project Site
08Start a Project

Tell me about your business.

Fill out this quick form — or call the number below. I'll reply within 24 hours with next steps, a clear quote, and a timeline.

  1. 01

    I review your intake within 24 hours.

    I read every detail so I come prepared — no generic pitches, no canned decks.

  2. 02

    Free consultation — honest quote on the spot.

    We hop on a call. I listen, ask questions, give you a real number. No homework.

  3. 03

    We build — 50% deposit, first draft within a week.

    Once you're in, things move fast. You see real progress immediately, not a mood board.

Thanks — I'll reply within 24 hours with next steps.
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